{"product_id":"pure-planet-brightening-shampoo","title":"【Pure Planet】Coat Brightening Shampoo","description":"\u003cstyle\u003e\n.pm-care-detail{--pm-ink:#25374a;--pm-accent:#183b74;--pm-line:#cbd5e0;--pm-paper:#fff;--pm-soft:#f4f7fb;color:var(--pm-ink);background:var(--pm-paper);font-family:inherit;line-height:1.85;overflow-wrap:anywhere;max-width:100%;margin:32px 0;border-top:4px solid var(--pm-accent)}\n.pm-care-detail.pm-pureplanet{--pm-ink:#344739;--pm-accent:#3d663b;--pm-line:#c5d7bd;--pm-paper:#fff;--pm-soft:#eef3e7}\n.pm-care-detail *{box-sizing:border-box}.pm-care-detail h2,.pm-care-detail h3,.pm-care-detail p{margin:0}.pm-care-detail h2{font-size:clamp(22px,3vw,32px);line-height:1.5;font-weight:700;color:var(--pm-ink)}.pm-care-detail h3{font-size:19px;line-height:1.6;color:var(--pm-accent);margin-bottom:12px}.pm-care-detail p,.pm-care-detail li,.pm-care-detail td,.pm-care-detail th,.pm-care-detail summary{font-size:16px}\n.pm-care-detail 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0}.pm-care-detail .pm-care-variant,.pm-care-detail .pm-care-buy{display:inline-flex;align-items:center;justify-content:center;min-height:48px;text-align:center;border:1px solid var(--pm-accent);padding:12px 20px;color:var(--pm-accent);background:var(--pm-paper);border-radius:4px;text-decoration:none;font-size:16px;line-height:1.5;font-weight:600}.pm-care-detail .pm-care-buy{background:var(--pm-accent);color:white;width:100%}.pm-care-detail a:focus-visible,.pm-care-detail summary:focus-visible{outline:3px solid var(--pm-accent);outline-offset:4px}.pm-care-detail .pm-care-service{padding:24px;border-top:1px solid var(--pm-line)}.pm-care-detail .pm-care-service p+p{margin-top:12px}\n@media(max-width:600px){.pm-care-detail .pm-care-masthead,.pm-care-detail .pm-care-intro,.pm-care-detail .pm-care-section,.pm-care-detail .pm-care-service{padding:20px 16px}.pm-care-detail .pm-care-benefits{grid-template-columns:1fr;margin:0 16px 20px}.pm-care-detail .pm-care-benefit{padding:16px}.pm-care-detail .pm-care-image{padding:0 16px 20px}.pm-care-detail .pm-care-specs th{width:31%}.pm-care-detail .pm-care-specs th,.pm-care-detail .pm-care-specs td{font-size:14px;padding:10px 8px}.pm-care-detail .pm-care-variant{flex:1 1 120px}.pm-care-detail .pm-care-logo{max-width:164px}}\n\n\/* Pure Planet product details: scoped to the description content. *\/\n.pm-care-detail.pm-pureplanet{--pm-paper:#fff;--pm-soft:#fff}\n.pm-pureplanet .pm-pure-lead{display:grid;grid-template-columns:minmax(0,.85fr) minmax(0,1.15fr);align-items:center;gap:24px;padding:24px}\n.pm-pureplanet .pm-pure-lead .pm-care-intro{padding:16px 0}\n.pm-pureplanet .pm-pure-hero{margin:0}\n.pm-pureplanet .pm-pure-hero img{display:block;width:100%;max-width:420px;height:auto;margin:auto}\n.pm-pureplanet .pm-pure-hero figcaption{font-size:13px;text-align:center;margin-top:8px}\n.pm-pureplanet .pm-care-section\u003ep,.pm-pureplanet .pm-care-section\u003eol,.pm-pureplanet .pm-care-section\u003eul{max-width:920px}\n.pm-pureplanet .pm-pure-kicker{font-size:13px;letter-spacing:.08em;color:var(--pm-accent);margin-bottom:10px}\n.pm-pureplanet .pm-pure-review-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:18px;margin-top:20px}\n.pm-pureplanet .pm-pure-review{padding:22px;border:1px solid var(--pm-line);background:#fff}\n.pm-pureplanet .pm-pure-review p+p{margin-top:12px}\n.pm-pureplanet .pm-pure-review-meta,.pm-pureplanet .pm-pure-source-note{font-size:13px;line-height:1.8}\n.pm-pureplanet .pm-pure-pet{display:inline-block;color:var(--pm-accent);font-size:14px;font-weight:600;margin-bottom:12px}\n.pm-pureplanet .pm-pure-rating{font-size:20px;font-weight:700;color:var(--pm-accent)}\n.pm-pureplanet .pm-pure-official{display:grid;grid-template-columns:minmax(0,1fr);gap:24px}\n.pm-pureplanet .pm-pure-official:has(figure){grid-template-columns:minmax(0,.65fr) minmax(0,1.35fr);align-items:center}\n.pm-pureplanet .pm-pure-label{margin:0}\n.pm-pureplanet .pm-pure-label img{display:block;width:100%;max-width:360px;height:auto;margin:auto}\n.pm-pureplanet .pm-pure-label figcaption{font-size:13px;margin-top:8px}\n.pm-pureplanet .pm-source-addition{border-top:1px solid var(--pm-line);padding:24px}\n.pm-pureplanet .pm-source-figure img{max-width:720px;margin:auto}\n@media(max-width:749px){\n.pm-pureplanet .pm-pure-lead{grid-template-columns:1fr;gap:0;padding:20px 16px}\n.pm-pureplanet .pm-pure-lead .pm-care-intro{padding:20px 0 0}\n.pm-pureplanet .pm-pure-hero img{max-width:320px}\n.pm-pureplanet .pm-pure-review-grid,.pm-pureplanet .pm-pure-official:has(figure){grid-template-columns:1fr}\n.pm-pureplanet .pm-pure-review{padding:18px}\n.pm-pureplanet .pm-source-addition{padding:20px 16px}\n}\n\u003c\/style\u003e\u003csection class=\"pm-care-detail pm-pureplanet\" data-petmagic-detail=\"20261006-care-v1\" aria-label=\"コートブライトニングシャンプーの商品情報\"\u003e\n\u003cheader class=\"pm-care-masthead\"\u003e\u003cimg class=\"pm-care-logo\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0966\/5429\/5359\/files\/pure-planet-official-logo-20261006.png?v=1791218593\" alt=\"Pure Planet logo\"\u003e\u003cp class=\"pm-care-brandline\"\u003ePure Planet by Davis | Skin and Coat Care\u003c\/p\u003e\u003c\/header\u003e\n\u003cdiv class=\"pm-pure-lead\"\u003e\n\u003cfigure class=\"pm-pure-hero\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0966\/5429\/5359\/files\/petmagic-gallery-20260922-pure-planet-brightening-shampoo-01-1.png?v=1791767324\" alt=\"Pure Planet Coat Brightening Shampoo 473 ml\" width=\"1000\" height=\"1000\" loading=\"lazy\" decoding=\"async\"\u003e\u003cfigcaption\u003ePictured: 473 ml\u003c\/figcaption\u003e\u003c\/figure\u003e\u003cdiv class=\"pm-care-intro\"\u003e\n\u003ch2\u003eWash away dulling dirt to enhance coat color.\u003c\/h2\u003e\n\u003cp\u003eA shampoo for dogs and cats that removes dulling dirt, brightens white coats, and helps bring out the natural color of yellowed coats and other coat colors.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"pm-care-benefits\"\u003e\n\u003cdiv class=\"pm-care-benefit\"\u003e\n\u003ch3\u003eBrightens white coats\u003c\/h3\u003e\n\u003cp\u003eOptical brighteners enhance the brightness of white coats and help improve the appearance of yellowing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pm-care-benefit\"\u003e\n\u003ch3\u003eFor all coat colors\u003c\/h3\u003e\n\u003cp\u003eSuitable for all coat colors, helping bring out the coat's natural color and shine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pm-care-benefit\"\u003e\n\u003ch3\u003eWith moisturizing ingredients\u003c\/h3\u003e\n\u003cp\u003eContains moisturizing ingredients including olive oil, macadamia nut oil, jojoba oil, and aloe vera.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"pm-care-section pm-pure-materials\"\u003e\u003cp class=\"pm-pure-kicker\"\u003eOfficial Davis information\u003c\/p\u003e\n\u003cdiv class=\"pm-pure-official\"\u003e\u003cdiv\u003e\n\u003ch3\u003eHighlights from the manufacturer's information\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eA shampoo with optical brighteners, suitable for various coat colors, including white.\u003c\/li\u003e\n\u003cli\u003eThe product is described as washing away dirt that dulls coat color and bringing out the coat's natural color.\u003c\/li\u003e\n\u003cli\u003eIt has a white tea scent. The official website describes both 473 ml and 3780 ml as ready-to-use formulas that do not need dilution.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"pm-pure-source-note\" style=\"margin-top:14px\"\u003eThis is a summary of information published by the manufacturer. Labels and packaging may vary by production date. Follow the directions on the product you receive.\u003c\/p\u003e\n\u003cp style=\"margin-top:14px\"\u003e\u003ca href=\"https:\/\/davismfg.com\/pure-planet-natural-pet-shampoos\/pure-planet-coat-brightening-shampoo-16-oz-pp-cbs16\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eOfficial Davis information: 473 ml ↗\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/davismfg.com\/pure-planet-natural-pet-shampoos\/pure-planet-coat-brightening-shampoo-gallon-pp-cbsg\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eOfficial Davis information: 3780 ml ↗\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/section\u003e\u003csection class=\"pm-care-section\"\u003e\u003ch3\u003eDirections and dilution guidelines by size\u003c\/h3\u003e\n\u003cp\u003eThese directions are based on the official Davis product information for each size. Ready-to-use formulas should not be diluted. Dilution ratios are stated as 1 part product to the indicated amount of water.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e473 ml: Use undiluted (no dilution needed)\u003c\/li\u003e\n\u003cli\u003e3780 ml: Use undiluted (no dilution needed), according to the official product page.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e\n\u003cfigure class=\"pm-care-image\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0966\/5429\/5359\/files\/petmagic-gallery-20260922-pure-planet-brightening-shampoo-03.png?v=1791767324\" alt=\"Pure Planet — Choose the size to suit your use. 473 ml \/ 3780 ml\" width=\"1000\" height=\"1000\" loading=\"lazy\" decoding=\"async\"\u003e\u003cfigcaption\u003eProduct photos are provided to help identify sizes and uses. Photos showing several products do not indicate a set sale.\u003c\/figcaption\u003e\u003c\/figure\u003e\n\u003csection class=\"pm-care-section\"\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater (reverse-osmosis purified), naturally derived cleansing agents (sodium laureth sulfate, sodium lauryl sulfate, cocamidopropyl betaine, cocamide DEA), propylene glycol, guar hydroxypropyltrimonium chloride, polyquaternium-47, optical brighteners, olive oil, macadamia nut oil, jojoba oil, aloe vera, panthenol, vitamin E (tocopherol), pH adjusters, thickeners, fragrance, preservatives (cosmetic grade)\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection class=\"pm-care-section\"\u003e\u003ch3\u003eDirections and care\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eWet the coat thoroughly with lukewarm water. Following the official website's directions, use both 473 ml and 3780 ml undiluted.\u003c\/li\u003e\n\u003cli\u003eLather while avoiding the eyes, and gently massage the skin and coat to wash.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly. Wash again if needed.\u003c\/li\u003e\n\u003c\/ol\u003e\u003c\/section\u003e\n\u003csection class=\"pm-care-section\"\u003e\u003ch3\u003eProduct specifications\u003c\/h3\u003e\n\u003ctable class=\"pm-care-specs\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\"\u003eProduct name\u003c\/th\u003e\n\u003ctd\u003ePure Planet Coat Brightening Shampoo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\"\u003eEnglish product name\u003c\/th\u003e\n\u003ctd\u003ePure Planet Coat Brightening Shampoo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\"\u003eSeries\u003c\/th\u003e\n\u003ctd\u003ePure Planet Series\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\"\u003eSize\u003c\/th\u003e\n\u003ctd\u003e473 ml \/ 3780 ml\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\"\u003eSuitable for\u003c\/th\u003e\n\u003ctd\u003eDogs and cats\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\"\u003eCountry of origin\u003c\/th\u003e\n\u003ctd\u003eUSA\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/section\u003e\n\u003csection class=\"pm-care-section\"\u003e\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\n\u003cdetails\u003e\u003csummary\u003eIs this an option when a white dog’s coat looks dull?\u003c\/summary\u003e\u003cp\u003eThis shampoo washes away dirt that makes the coat look dull and uses optical brightening ingredients. It can be used on white coats and other coat colors. Choose according to coat color and the type of soiling.\u003c\/p\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003eShould it be diluted with water?\u003c\/summary\u003e\u003cp\u003eNo. The official website describes both 473 ml and 3780 ml as formulas that do not require dilution. Do not apply dilution ratios from other products.\u003c\/p\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003eHow does it enhance coat color?\u003c\/summary\u003e\u003cp\u003eIt combines cleansing to remove dirt with the brightening effect of optical brighteners. It is not presented as a hair dye.\u003c\/p\u003e\u003c\/details\u003e\u003c\/section\u003e\n\u003csection class=\"pm-care-section\"\u003e\u003ch3\u003ePrecautions\u003c\/h3\u003e\n\u003cp\u003eFor pet use only. If the product gets into the eyes or mouth, rinse immediately with water. Stop use and consult a veterinarian if any adverse reaction occurs. Store at room temperature, away from direct sunlight and out of reach of children and pets.\u003c\/p\u003e\u003c\/section\u003e\u003csection class=\"pm-care-section\" data-pm-seo-guides=\"20261018\"\u003e\u003ch3\u003eGuides to bathing dogs and choosing a shampoo\u003c\/h3\u003e\u003cp\u003eOur \u003ca href=\"\/en\/blogs\/news\/dog-bathing-guide-by-breed\"\u003ebreed-by-breed bathing and drying guide\u003c\/a\u003e covers coat-care points for Toy Poodles, Shiba Inu, Pomeranians and Golden Retrievers. Also see \u003ca href=\"\/en\/blogs\/news\/dog-dirt-grease-odor-after-bath\"\u003ewhat to check when dirt or greasiness remains after washing\u003c\/a\u003e.\u003c\/p\u003e\u003c\/section\u003e\u003csection class=\"pm-care-section pm-care-choice\"\u003e\u003ch3\u003eChoose your size\u003c\/h3\u003e\n\u003cp\u003eCheck the size and product name before choosing. Each size option is sold as 1 item.\u003c\/p\u003e\n\u003cnav class=\"pm-care-variants\" aria-label=\"容量を選択\"\u003e\n\u003ca class=\"pm-care-variant\" href=\"\/en\/products\/pure-planet-brightening-shampoo?variant=51704479351103#MainContent\"\u003e473 ml\u003c\/a\u003e\n\u003ca class=\"pm-care-variant\" href=\"\/en\/products\/pure-planet-brightening-shampoo?variant=53863368950079#MainContent\"\u003e3780 ml\u003c\/a\u003e\n\u003c\/nav\u003e\u003ca class=\"pm-care-buy\" href=\"#MainContent\"\u003eChoose an option to purchase\u003c\/a\u003e\u003c\/section\u003e\n\u003cfooter class=\"pm-care-service\"\u003e\u003ca href=\"\/en\/policies\/shipping-policy\"\u003eShipping information\u003c\/a\u003e · \u003ca href=\"\/en\/policies\/refund-policy\"\u003eReturns and exchanges\u003c\/a\u003e\u003c\/footer\u003e\n\u003c\/section\u003e","brand":"Davis Pure Planet","offers":[{"title":"473 ml","offer_id":51704479351103,"sku":"PURE-004-473ML","price":4980.0,"currency_code":"JPY","in_stock":true},{"title":"3780 ml","offer_id":53863368950079,"sku":"PURE-004-3780ML","price":28780.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/5429\/5359\/files\/petmagic-gallery-20260922-pure-planet-brightening-shampoo-01-1.png?v=1791767324","url":"https:\/\/www.petmagic.asia\/en\/products\/pure-planet-brightening-shampoo","provider":"PET-Magic","version":"1.0","type":"link"}