【Pure Planet】Coat Brightening Shampoo
【Pure Planet】Coat Brightening Shampoo
【Pure Planet】Coat Brightening Shampoo
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Pure Planet by Davis | Skin and Coat Care
Wash away dulling dirt to enhance coat color.
A shampoo for dogs and cats that removes dulling dirt, brightens white coats, and helps bring out the natural color of yellowed coats and other coat colors.
Brightens white coats
Optical brighteners enhance the brightness of white coats and help improve the appearance of yellowing.
For all coat colors
Suitable for all coat colors, helping bring out the coat's natural color and shine.
With moisturizing ingredients
Contains moisturizing ingredients including olive oil, macadamia nut oil, jojoba oil, and aloe vera.
Official Davis information
Highlights from the manufacturer's information
- A shampoo with optical brighteners, suitable for various coat colors, including white.
- The product is described as washing away dirt that dulls coat color and bringing out the coat's natural color.
- It has a white tea scent. The official website describes both 473 ml and 3780 ml as ready-to-use formulas that do not need dilution.
This is a summary of information published by the manufacturer. Labels and packaging may vary by production date. Follow the directions on the product you receive.
Official Davis information: 473 ml ↗
Official Davis information: 3780 ml ↗
Directions and dilution guidelines by size
These directions are based on the official Davis product information for each size. Ready-to-use formulas should not be diluted. Dilution ratios are stated as 1 part product to the indicated amount of water.
- 473 ml: Use undiluted (no dilution needed)
- 3780 ml: Use undiluted (no dilution needed), according to the official product page.
Ingredients
Water (reverse-osmosis purified), naturally derived cleansing agents (sodium laureth sulfate, sodium lauryl sulfate, cocamidopropyl betaine, cocamide DEA), propylene glycol, guar hydroxypropyltrimonium chloride, polyquaternium-47, optical brighteners, olive oil, macadamia nut oil, jojoba oil, aloe vera, panthenol, vitamin E (tocopherol), pH adjusters, thickeners, fragrance, preservatives (cosmetic grade)
Directions and care
- Wet the coat thoroughly with lukewarm water. Following the official website's directions, use both 473 ml and 3780 ml undiluted.
- Lather while avoiding the eyes, and gently massage the skin and coat to wash.
- Rinse thoroughly. Wash again if needed.
Product specifications
| Product name | Pure Planet Coat Brightening Shampoo |
|---|---|
| English product name | Pure Planet Coat Brightening Shampoo |
| Series | Pure Planet Series |
| Size | 473 ml / 3780 ml |
| Suitable for | Dogs and cats |
| Country of origin | USA |
Frequently asked questions
Is this an option when a white dog’s coat looks dull?
This shampoo washes away dirt that makes the coat look dull and uses optical brightening ingredients. It can be used on white coats and other coat colors. Choose according to coat color and the type of soiling.
Should it be diluted with water?
No. The official website describes both 473 ml and 3780 ml as formulas that do not require dilution. Do not apply dilution ratios from other products.
How does it enhance coat color?
It combines cleansing to remove dirt with the brightening effect of optical brighteners. It is not presented as a hair dye.
Precautions
For pet use only. If the product gets into the eyes or mouth, rinse immediately with water. Stop use and consult a veterinarian if any adverse reaction occurs. Store at room temperature, away from direct sunlight and out of reach of children and pets.
Guides to bathing dogs and choosing a shampoo
Our breed-by-breed bathing and drying guide covers coat-care points for Toy Poodles, Shiba Inu, Pomeranians and Golden Retrievers. Also see what to check when dirt or greasiness remains after washing.
Choose your size
Check the size and product name before choosing. Each size option is sold as 1 item.
Choose an option to purchaseEstimated from the displayed price and quantity. Actual points may vary with discounts, membership tier and other earning conditions. Shipping is excluded.
